We Build What Actually Works—Not Just What Looks Good in Demos
Founded by experts who've shipped products for Toptal, Anthem, Okta, and Zendesk, Lean Launch exists because most consulting firms optimize for billable hours instead of business outcomes.
WHO WE ARE
The Origin Story
Christopher B. Green founded Lean Launch after two decades of watching companies—from startups to Fortune 500s—often struggle with high costs, generic or misaligned recommendations, implementation gaps, and endless engagements with inflexible contracts from traditional consulting firms.
Chris is a creative, resourceful, highly logical thinker with a background in business and technology, including technical leadership roles at organizations such as Anthem and Toptal. His client portfolio includes Anthem, University Hospitals, Okta, Zendesk, Timken, and dozens of venture-backed startups from seed to Series C. He is an expert in the evaluation and synthesis of complex information, pattern identification, and the consolidation of diverse perspectives into cohesive strategies that align with and further an organization's objectives.
Lean Launch was founded to deliver systems that add measurable value, applying a cogent blend of skills, processes, and automation to build products that do what they do well and do what they're supposed to do.
WHAT WE ACTUALLY DO
We serve two distinct markets because the underlying problem is the same: organizations need production-ready solutions without the typical consulting overhead.
For Enterprises:
You need AI implementations that deliver measurable efficiency gains in 60 days, not 18-month transformation roadmaps. Our Rapid Implementation Framework™ focuses on strategic deployment—identifying high-impact use cases, building production-ready infrastructure, and delivering outcomes you can measure.
We've built claims processing automation for insurance companies, compliance systems for healthcare organizations, and integration platforms for SaaS providers. You own the code, control the infrastructure, and measure the ROI.
For Startups:
You need a complete technical infrastructure that lets you compete on business model rather than on your fundraising runway. Our 48-hour hackathon process delivers everything from payment processing to AI-powered features—with our critical Day-One Autonomy Guarantee™.
You get production-ready mono-repo architecture. Meaningful documentation. No ongoing dependencies. No vendor lock-in. You can hire any developer off the street to maintain it, or bring it in-house as soon as you have bandwidth.
We don't want your retainer. We want you to succeed fast enough that you outgrow us.
HOW WE WORK
The Team Structure
Lean Launch operates differently from traditional consultancies. Instead of maintaining expensive full-time overhead, we've built a scalable operations engine that combines:
Core Leadership
Chris Green, plus senior technical and marketing advisors.
Elite Talent Network
Curated pool of senior engineers—pre-vetted on our methodologies, security practices, and technical standards. Scale from 10 to 30+ developers in 72 hours without sacrificing quality.
Lean Launch Academy
Our certification program vets engineers worldwide on our methodologies and technical standards.
This structure lets us match exactly the right expertise to your problem without padding the team with generalists billing hourly. You get the specialized talent you need, when you need it, ramped up on your specific work in under a week.
We also maintain general counsel, business advisors, virtual assistants, and demo-coaching staff (yes, we professionally coach every demo before you see it). The entire operation is designed around one principle: your project gets exactly what it needs, nothing it doesn't.
The Rapid Implementation Framework™
What it is:
The Rapid Implementation Framework™ is a proven, flexible framework, designed to streamline our process in accordance with the client's specific needs and timeline. It is a highly collaborative, iterative, and straight-to-the-point approach that focuses on delivering working software in small increments, rather than PowerPoint decks.
How it works:
Phase 1: Discovery & Introduction
The process starts with understanding your business goals, who the key stakeholders are, how they and their teams operate, and what they need from the solution we're building. This first phase is critical to establishing a shared understanding of your needs and our process.
These introductions to our team and process are critical to facilitating a smooth and successful engagement. This is the only phase where you won't see multiple iterations of deployed and accessible working code.
Phase 2: Development & Integration
We build core functionality with enterprise-grade security, integrate with your existing systems, and deploy to staging for stakeholder testing and feedback. You see working code, not status reports.
During this phase, our Time-Multiplier Collaboration Protocol™ ensures you will receive recorded demos of our progress with every iteration, as well as deployed and accessible working code. This allows you to review the work on your schedule, and utilize meeting time for actual problem-solving and decision-making. This is a 4x multiplier in decision making velocity.
We iterate one or more times per week - but this is flexible based on the project's urgency and decision-makers' availability.
Phase 3: Compliance Scrutiny
Stakeholder and compliance testing in a production-like environment. We address feedback, harden security, and ensure compliance requirements are satisfied.
Production deployment is already ready to go and our Day-One Autonomy Guarantee™ is already in full effect.
Phase 4: Production Deployment & Handoff
Your software is deployed to production.
Phase 5: Post-Launch Support
Users do unexpected things. We're here if you need us. We'll fix any unexpected issues ourselves if you want, or we'll make sure your team knows how to fix them themselves.
Why it matters:
Most consultants spend 6 months analyzing your business before recommending a strategy. Our process is emphasized working software over PowerPoint theater to get you the results you need, on an accelerated timeline.
The Day-One Autonomy Guarantee™
What it is:
A contractual commitment that you can maintain, modify, and scale everything we build without ever calling us again.
What you get:
- Complete Source Code: Full mono-repo architecture containing the source code for your entire custom solution.
- Technical Documentation: Architecture decisions, deployment procedures, and how-to-run guides.
- Infrastructure Ownership: Everything runs on your cloud accounts, your databases, and your domains.
- Standard Technology Stack: We use industry-standard tools that any competent developer can work with.
- No Hidden Dependencies: No licensing requirements, no API keys tied to our accounts, no required support contracts.
Why it matters:
Traditional consultants optimize for dependency—convoluted architecture that only they understand, undocumented tribal knowledge, proprietary frameworks. You become a hostage.
We optimize for independence. If you never need us again after delivery, we succeeded.
The test:
Can you hire a mid-level developer and have them contribute code within 48 hours? If not, we didn't deliver Day-One Autonomy.
The One Pull Standard™
What it is:
A deployment methodology and contractual commitment guaranteeing that your entire system can be rebuilt from source control in a single command.
How it works:
Everything lives in one repository:
- Application code
- Infrastructure configuration
- Database schemas and migrations
- Environment setup scripts
- Deployment automation
- Containerized local dependencies
- Documentation
One command runs everything:
./system.sh runWhy it matters:
Traditional consulting delivers systems spread across multiple repos, with manual configuration steps, undocumented dependencies, and tribal knowledge about "how things actually work."
If your lead engineer gets hit by a bus, can a new engineer rebuild production from source control? With our One-Pull Standard, yes.
The benefit:
- Disaster recovery: Rebuild production in minutes, not weeks.
- Developer onboarding: New engineers are productive immediately.
- Audit compliance: Complete history of every system change.
- No vendor lock-in: The entire system is transparent and reproducible.
The test:
Can you spin up a complete production environment—infrastructure, databases, applications—from a fresh clone of the repo? If not, we haven't met the One-Pull Standard.
Time-Multiplier Collaboration Protocol™
What it is:
Professional recorded demos and staged software delivered to your inbox in advance of meetings. Everyone reviews the work on their schedule. Meetings become 100% feedback and decision-making—no time wasted on presentations.
Why it matters:
Traditional demos waste everyone's time: an hour-long presentation, five minutes of Q&A, no real collaboration.
Our Time-Multiplier Collaboration Protocol™ inverts this. We distribute professional demos async. Everyone watches on their schedule. The meeting becomes 100% collaborative problem-solving.
Along with the recorded demos, your solution will be deployed and accessible to you and your team, so that you can click around and drive it yourself. No biased demos based on a single user's perspective. No waiting for software you saw a month ago to be deployed and accessible to you and your team.
Example:
At a Fortune 500 healthcare staffing company, 4-hour demo sessions became 30-minute strategic conversations. Product team overhead decreased 87.5%. Decision velocity increased 4x. That's time multiplication.
OUR PHILOSOPHY
Every Team Is Doing Different Work
Every team is unique, encompassing a goal, an approach, the skills of its members, the tools they use to get the job done, and the process that brings the other 4 elements together. The automation that accelerates an AI agent team will slow down an HTML content team. The sprint structure that works for e-commerce breaks for compliance-heavy healthcare apps. The tooling that makes sense for web scraping ends up wasting time on interactive UIs.
Every engagement for us is a study of your specific constraints from which we build solutions that fit the way you actually work.
Real agility means building your process around your actual work - not copying someone else's template.
This is what Toyota figured out decades ago that most organizations fail to implement. This is what the top agile thought leaders emphasize. But most organizations miss it because they're buying templated "best practices" from consultants who've never worked with your organization or shipped your specific type of product.
We don't do that. Every engagement starts with understanding your unique work—then we tailor your solution to make that specific work faster, more efficient, and of a higher quality.
The result: systems that don't just work technically, but solve your business problem, and work the way your teams actually need them to.
WHY WE'RE DIFFERENT
You Own Everything
Full source code. Meaningful documentation. Infrastructure you control. No ongoing dependencies.
We Measure Outcomes, Not Hours
Fixed-scope engagements with defined deliverables. If we say 60 days, we mean it.
Technical Depth That Matters
We're not project managers who outsource development. We're experts who've shipped production systems at scale.
Honest About What Works
We'll tell you when AI isn't the answer. When you should build internally. When our approach doesn't fit. Integrity over billable hours.
The Enterprise Consulting Tax
Most enterprises don't just pay for Big 4 consulting—they pay again to manage the consultants. Steering committees. Third-party audits. Knowledge transfer clauses. Internal shadow teams.
You're spending $5M on Deloitte, then another $2M in overhead making sure they actually deliver.
Lean Launch eliminates this entire layer of waste:
| Enterprise Problem | Traditional Mitigation (More Cost) | Lean Launch Solution (Built-In) |
|---|---|---|
| Bait-and-Switch Staffing | Negotiate for senior consultants to stay involved throughout. | The experts you hire are the experts you get. |
| Implementation Gaps | Roadmap for implementation often requires hiring them again to actually execute. | The contract defines outcomes, not activities—so there's no gap between 'strategy' and 'implementation'. |
| PowerPoint Theater | Require executable deliverables and proofs of concept in contracts. | Our deliveries are solutions, not PowerPoints. |
| Infinite Engagements | Set up steering committees and regular check-ins to subvert their business model: they make money by keeping clients dependent and maximizing hours billed. | We have the opposite business model: fixed-scope delivery designed to make clients independent. |
| Vendor Lock-In | Ensure internal teams shadow consultants for hands-on learning and require additional documentation and training sessions as part of the engagement, to discuss the specific details your team actually needs to run and maintain the solution. | One-Pull Standard™. Any competent developer can maintain the systems we build. No proprietary frameworks requiring our involvement. You own everything. |
WHO WE'VE WORKED WITH
READY TO WORK TOGETHER?
For Enterprise Clients:
Schedule an Executive Consultation to discuss your specific AI implementation needs.
Request Executive Consultation →For Startups:
Book a Strategic Review to explore our 48-hour launch process.
Schedule Strategic Review →Not Ready Yet?
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